Unilever B Corp Certification

The Challenge

Announcing Unilever ANZ’s B Corp Certification with a multifaceted challenge - we had to announce the Certification, share what it meant for Unilever ANZ and its brands, and educate consumers on to the meaning of B Corp. Above all, we had to position Unilever ANZ as leading the way for businesses and consumers when it came to common actions creating sustainable change.

The Solution

The Response

What we did

Integrated PR and production strategy.
Secured a high-profile interview with Unilever ANZ CEO Nicole Sparshott and Sky News Business.
Conceptualised the ‘B Cause’ campaign - completed a full suite of content assets that were integrated across internal and external channels, including the story arc creation and production of a 30sec. Spot used in a digital campaign.
Assets were leveraged globally for internal, external comms and corporate social media use.