Equatorial Launch Australia | SOCIETY Marketing Communications

The Challenge

Conducted Australia’s first commercial space launch from its Arnhem Space Centre (ASC) in East Arnhem Land in June 2022. Objectives were to build, position and communicate ELA as an Australian and global industry leader across every touchpoint – the website, social media, images/videos of the ASC and executive positioning.

The Solution

The Response

What we did

Positioned ELA as Australia’s pre-eminent, commercial space launch company
and established its world-class reputation across the globe.
Set up a 24/7 press office at the remote launch site.
Live-streamed launch with global media.
Hosted a VIP private event.
Consulted with Indigenous Elders and Traditional Owner groups.
Engaged Indigenous school communities.