Vaping response newsjacking

The Challenge

Distributed a response to media when the Australian government announced a change to the vaping model. Standing by their strong morals and ethics as a community-focused healthcare brand, Blooms advised their banner pharmacies to not sell vapes without a script due to the harmful health risks associated with vapes.

The Solution

The Response

What we did

Drafted + distributed a pitch note, including a statement from the CEO,
to national outlets.
Made national news headlines in The Daily Telegraph and NT News,
which both proceeded to syndicate across NewsCorp titles.
Facilitated an interview on ABC Radio Melbourne with CEO, Emmanuel Vavoulas.
106 pieces of coverage were secured.