What we did

• Challenged men to wear lipstick for one day to ‘Lip-Stick It’ to mental health.
• Partnered with Jett Kenny as brand ambassador.
• Launched Liptember Foundation’s National Research Study.
• Developed a compelling content series titled ‘Real Talk’.
• Renamed September to ‘Liptember’; a month for people to wear bright lipstick and talk about women’s mental health.
• KOL gifting, influencer campaigns and media strategy to encourage donations.