Putting women’s sport front + centre

The Challenge

Driving awareness, building excitement and encouraging game attendance for Game One + Game Two of the Women’s Ampol State of Origin in Sydney and Townsville, in the inaugural two-game Women’s State of Origin tournament.

The Solution

The Response

What we did

Engaged influencers through an interactive cake smash gifting drop for each game.
Managed a paid content collaboration with Australian Olympic water polo player, Tilly Kearns.
Worked with the NRL team to announce the ticket release, hosting a media call to give outlets the opportunity to speak to players and coaches + capture imagery.
Worked with NSWRL + QRL on each game to drive ticket sales.
Organised profiling opportunities for the players.
Achieved 2,903 pieces of online, print, broadcast + social coverage