The Challenge
Announced the return of the reinvigorated Rydges North Sydney, offering an elevated experience to guests.
The Solution
The Response
What we did
- For the launch event, we organised a mesmerising familiarisation experience,
hosting seven media from prominent travel and lifestyle outlets and five influencers. - The family showcased the hotel’s offering and its highly convenient and prime location, which featured a tour of the property, a dinner soiree at Wattle Bar + Kitchen, a movie within EVT's IMAX and a trip to the Taronga Zoo.
- Distributed the news of the reopening to key media outlets and influencers
across Australia and New Zealand, keeping the new hotel in the hearts and
minds of consumers. - Invitations were extended to celebrate the opening, ensuring widespread coverage and positive exposure for the revitalised property.