Flinders University’s new city campus

The Challenge

Building awareness around the new city campus in Festival Plaza, securing lead generation opportunities for potential future students through mailing list sign ups. A crucial factor was to promote the University’s ‘Find Your Fearless’ messaging and ensure Flinders maintained share of voice during the merger announcement between UniSA and University of Adelaide.

The Solution

The Response

What we did

A mystery stunt activation to draw intrigue + interest from locals and media
Created a ‘Find Your Fearless’ careers quiz to engage locals + encourage lead gen
Giant golden cubes in two CBD locations, hosting Fearless Speakers to inspire the next generation of students + raise awareness of new city campus location
The activation was followed by an engaging treasure hunt + influencer/KOL gifting using Adelaide talent Jenna with the Pink
Final activation with the giant cubes at the University Open Day