What we did

• Secured press around Chris’ arrival in key lifestyle, beauty and entertainment outlets.
• Announced the release of tickets to Chris’ Color Wow trade events.
• Secured a segment on morning breakfast show Sunrise with Chris
• Developed a makeover competition for one lucky viewer, maximising air time for Color Wow
• Set up a hotel styling suite, offering high profile influencers and media the opportunity
  to have their hair done by Chris Appleton.
• Continued to work with top-tier outlets, influencers and podcasts,securing post-visit coverage on how to get the celebrity look from home.