How Could It Bee? Woolworths Campaign

The Challenge

Connecting Woolworths and the Australian Honey Bee Industry Council (AHBIC) as a strategic partner to generate awareness of the impact bees have on agricultural and horticultural ecosystems and food supplies.

The Solution

The Response

What we did

Stripped all products directly impacted by honey bee pollination from one store.
Captured content of products being removed from shelves.
Within 24 hours, assets were available for use in media.
Promoted the Woolworths Discovery Garden products on sale.
Encouraged customers to plant their own herbs, veggies and flowers.
Booked a national morning show and achieved radio coverage nationwide.
Partnered with sustainability influencers to maintain longevity of message.