Producing creative that resonates with a good death

Producing creative that resonates with a good death

Producing creative that resonates with a good death

The Value

Business impact

8 craft awards

Societal impact

Conversations around a good death

Producing creative that resonates with a good death

Producing creative that resonates with a good death

The Challenge

A cultural opportunity to not just look at a ‘good life’, but to also talk about how to have a ‘good death’. SOCIETY knew this was an important topic and a campaign we wanted to be part of – however, it was a potentially divisive topic to tackle in TV commercials.

The Solution

The Response

What we did

Integrated approach; multiple platforms + brand evolution
Coordinated campaign strategyonceptualised campaign
Conceptualised campaign
Produced two separate TVCs

Producing creative that resonates with a good death

Producing creative that resonates with a good death

Producing creative that resonates with a good death

Producing creative that resonates with a good death

Producing creative that resonates with a good death

Explore more

Transforming a heritage Melbourne hotel

Transforming a heritage Melbourne hotel

Rydges

Launching iconic brands into the Australian market

Launching iconic brands into the Australian market

LyLo

Launching an elevated North Sydney accommodation experience

Launching an elevated North Sydney accommodation experience

Rydges

The battle of maroon versus blue in Adelaide

The battle of maroon versus blue in Adelaide

NRL State of Origin Mens

Find Your Fearless at Flinders

Find Your Fearless at Flinders

Flinders

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS