A Fresh Food People’s Christmas.

The Challenge

SOCIETY positioned Woolworths as the supermarket of choice for all Australian families during Christmas 2022. Bringing to life a uniquely That’s Today’s Fresh Food People vision of Christmas that matched the mood of Australians in 2022, while helping to ease some of the cost of living pressures over the festive period,.

The Solution

The Response

What we did

Kicked off media activity with the launch of the Woolworths budget Christmas menu to feed 10 people for just $75.
Announced the launch of key new products such as Wally the Wombat (supporting WIRES) and the delicious Woolworths Smash Cake, amplifying the launch of each product by putting them in the hands of media and influencers.
Engaged in various other activities including launching the new Woolworths Plantitude and salads range, launching Prices Dropped for Christmas
Supported our community partners in local media for the Woolworths Community Food Drive and OzHarvest Christmas Fundraising Appeal
Generated further buzz with creative influencer content, we brought the Christmas spirit to the launch of Woolworths products, and maintained share of voice in the market