What we did

• Engaged influencers through an interactive gifting drop + bespoke paid content collaborators who were targeted to encourage interstate visitors, sporting fans, entertainment seekers, and families, to support Game One.
• Used ‘exploding’ footballs to bring visual appeal to media events.
• Worked with NRL and the South Australian Tourism Commission (SATC) on the official launch event - a press conference - utilising NSW and QLD NRL legends, and local junior and AFL players.
• Developed an always-on media calendar, targeting online, print, and broadcast outlets to generate a consistent stream of stories in the media, including interview opportunities for State of Origin legends.
• Achieved a total of 895 pieces of coverage for Ampol State of Origin 2023 Game One, including online, print, broadcast, social, and paid.