Optus Business Plus

The Challenge

Educating and raising awareness among the Aussie Small to Medium Business (SMB) market on the benefits of the Business Plus product and services suite. Positioning Optus as a thought leader in the SMB space, demonstrating that the company is more than just a telecommunications provider, it can also be a business partner.

The Solution

The Response

What we did

Worked with a range of Optus Business stakeholders, external business leaders, and mentors to develop the Optus Business Plus Roadshow series.
The Roadshow visited Adelaide, Orange, and Shepparton, and featured keynote addresses by one of three Optus Business mentors – Mark Bouris,
Jo Burston, and Jamal Elsheikh, followed by a panel session with local business leaders.
A series of Tech Grants were also announced throughout the Roadshow series to further support the activity and enhance the impact for SMBs.
The Roadshow saw over 120 small business leaders attend over the month long campaign.