For Every Child campaign

The Challenge

A month-long National Road Show to create media moments that would capture the attention of Politicians and educate Australians on the importance of full funding for public schools.

The Solution

The Response

What we did

Launched the National Road Show on World Teachers’ Day in Adelaide.
Erected a giant post box on Parliament Lawns in Canberra.
70,000 postcards delivered to the PM.
Delivered integrated PR strategies incorporating strong press office activity including crafting media assets, facilitating all-in press conferences, live crosses
and interviews as well as influencer content.
Attracted widespread coverage on top national news outlets including radio, broadcast, print and social, notably Sunrise and NewsCorp outlets.