F. Whitlock & Sons - Tales of Delicious Demise

The Challenge

Bringing their multi-sensory experience to life, Whitlock’s wanted to challenge the status quo by being disruptive and inspire Aussies + Kiwis to try the new range. They wanted to generate brand awareness and get recognised as the first FMCG brand to tap into this new frontier within the ANZ market.

The Solution

The Response

Process + Execution

Engaged Aussie artist and social media star Campbell Walker, (Struthless), to create the Whitlock’s Non-Fungible Token (NFT) digital artwork inspired by the brand’s latest creative campaign, ‘Whitlock’s Tales of Delicious Demise’.
As part of the collaboration, proceeds raised from the NFT artwork were contributed to The Hunger Project Australia – a charity aligned with F. Whitlock & Sons brand values.
Led media relations activity, securing an exclusive print and online story with
The Australian Financial Review along with an interview opportunity with lifestyle outlet, The Brag.
Coordinated F. Whitlock & Sons gifting and sampling for ANZ media and influencer targets that told a “campfire-esk” story.