What we did

• Worked alongside an experiential agency to launch an integrated campaign
• Concepted ‘Woolworths Table’, a free, pop-up restaurant in Brisbane and Sydney, serving a family-friendly menu made entirely with Own Brand products
• Engaged Australian cook and TV personality, Hayden Quinn to enhance the news hook, attend the events, and bring authenticity to the menu
• Interviewed Hayden + NCA Newswire, pitched the story far and wide. Just hours after the first piece went live, the restaurants in both Sydney and Brisbane were booked out, with hundreds on the waitlist
• Invited media + influencers to the first night in both Sydney and Brisbane, for an exclusive Q&A and first look, before members of the public joined
• Selected key influencers to produce authentic content highlighting the event and Woolworths Own Brand as a whole