What we did

• Created an engaging and authentic opening familiarisation event focusing on local Brisbane activities and experiences, hosting media and influencers from prominent travel and lifestyle outlets.
• The 24-hour event featured a comprehensive tour of the property, light bites, and drinks on LyLo’s newly refurbished rooftop, and concluded with guests experiencing their very own premium pod.
• Shared the news with key media outlets and influencers across Australia and New Zealand, resulting in widespread exposure and positive buzz for Brisbane’s newest accommodation hotspot.
• Positioned LyLo as the destination of choice for those heading to the city. We ensured we hosted family media, couples and friends, to showcase the depth of the room and hotel offering.