Launching independent, female-founded, science-backed beauty brand Parëva™ Beauty.
To launch the new skincare line in the U.S., we delivered an integrated campaign driving awareness and consideration. A standout New York launch event, top-tier media and social coverage, plus a strong affiliate and awards program built momentum. We aligned the brand with the UN’s International Day of Women and Girls in Science, supported founder Smitha Rao at the UN Women Assembly, and established the Parëva™ Beauty Advocacy Board with a leading NYC dermatologist to boost credibility.
Post-launch, we ran founder desksides, a Mother’s Day Co-op SMT, KOL gifting and podcast outreach — securing features in Forbes, Town & Country, Fashionista and Yahoo! We also strengthened affiliate PR and earned a shortlist for the 2025 Beauty Independent Beacon Award for Best Brand Launch, cementing impact in a competitive market.
Our impact:
What we did:
Sparked conversation
Media Relations + Content Creation
Stakeholder Engagement
Event Management
Where:
Across the United States
