To showcase Optus’ commitment to regional Australia, we created ‘Raise the Bar’ – a community-first campaign celebrating local heroes and awarding $10,000 grants to individuals and organisations making a real difference.

The fully integrated rollout spanned earned and paid media, PR, talent partnerships and a radio collaboration with ARN, alongside community events in Cairns and Ballarat. The campaign delivered a strong, positive response from both communities.

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Our impact:

• 345+ attendees + 157k reach
• Regional impact
• Community engagement