To grow share of voice across South Australia, we partnered with Helping Hand to deliver a powerful brand campaign that brought its offering to life. Capturing life’s changing pace, the creative reinforced that at every stage, you can move forward with confidence – with Helping Hand by your side. Rolled out across TVC, programmatic video and social, the campaign blended live action and animation for a beautifully crafted, cohesive finish.

Post-launch, we ran founder desksides, a Mother’s Day Co-op SMT, KOL gifting and podcast outreach – securing features in Forbes, Town & Country, Fashionista and Yahoo! We also strengthened affiliate PR and earned a shortlist for the 2025 Beauty Independent Beacon Award for Best Brand Launch, cementing impact in a competitive market.

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Our impact:

• 15% increase in brand awareness
• Sustainable production
• Building connection and trust