We developed ‘Navigate Your Passions’ for Curtin Maritime to attract stronger U.S.-based candidates to its training program. The campaign centered on rebranding the Labor Training Program as the Curtin Maritime Accelerator Program, supported by a refreshed, UX- and SEO-optimized website built for storytelling and conversion.

Featuring real employee stories captured during a two-day content shoot, the campaign delivered authentic video and photography rolled out via a strategic social plan – driving 500% follower growth and 27,700 website clicks. Shared with 500+ maritime school recruiters and supported by new marketing materials, executive profiling and media outreach (including CEO interviews), the work generated 2,206 applications and 165 high-quality hires.

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Our impact:

• 428k reach
• 165 quality new hires
• 27,700 website click-throughs