Strong Global Growth Spanning Australia and U.S.
We’re kicking off 2026 with major momentum, announcing a wave of new client partnerships alongside strategic investments in talent and our new, mission-focused website.
These advancements create new opportunities for conversations, content and connection while also further reflecting our reputation as a champion for those committed to positively shaping society.
Client Updates
SOCIETY’s new client partnerships are driven by the agency’s people-first approach and its belief in sparking meaningful brand connections rooted in purpose and community to achieve measurable business impact. Brands new to SOCIETY include: Movember, Rundle Mall, Navair, Hard Truth Distilling Co. and Do Good Crew.
“We’re fast out of the gate in 2026, and it’s our year of purposeful impact focused on work that actually moves the needle,” says SOCIETY CEO + Founder Dena Vassallo. “Sparking meaningful conversations with partners navigating change creates real opportunities for fresh ideas and better storytelling.”
SOCIETY’s integrated approach helps brands authentically connect with global audiences in an increasingly fragmented media environment.
“The accelerated growth we’re seeing speaks to a real appetite for work that emotionally connects with people and encourages substantive community building,” said Katie Rosholt, Managing Director, SOCIETY U.S.
Commitment to People
As SOCIETY continues its strong momentum in client growth, the agency equally celebrates the people whose creativity and dedication power every successful campaign.
SOCIETY’s experienced Executive Leadership Team (ELT), is composed of people who have a long-standing tenure at SOCIETY and an innate understanding of the agency’s vision.
The ELT team steps into updated roles designed to support SOCIETY’s next phase of growth, strengthening leadership across strategy, people, technology, creativity and operational excellence, while maintaining the values that have defined SOCIETY since its inception nine years ago.
Alongside Dena Vassallo who continues to empower the team as Global CEO + Founder, updated ELT roles include:
This leadership team is complemented by a series of strategic new hires and internal promotions across the agency.
With nearly 20 years of experience in PR, brand and communications strategy and events, Stephanie Ockenden joins SOCIETY as Brand + Communications Director + Market Lead based in Adelaide. Ockenden will oversee SOCIETY’s operations and client partnerships across SA, WA and NT.
Recent internal promotions include:
SOCIETY Brand Expression
SOCIETY’s refreshed website produced by its in-house Creative and Production team, SOCIETY STUDIOS, follows a brand refresh and offers a streamlined experience designed to make it easier to find services, explore case studies and showcase the agency' s global mission.